Saturday, June 30, 2007

Statewide card update

Irene sent a follow up email about the statewide card. Good news!

"Thank you for your feedback about the Statewide Library Card at yesterday’s MAPLA meeting. We realize that the cost of reordering these cards on a county basis is prohibitive and are also aware that there are some quality issues that need to be addressed.

The current “lenticular” Statewide Library Card uses hologram-like technology to show an identifiable local county public library image along with the statewide MPOWER message of My Maryland Public Libraries Know No Boundaries to reinforce its key use and branded signage in all public libraries. The statewide public library card is now well known as the one card that can be used to register with any county public library system in the State. When launched in April 2005, it was (and probably still is) the only true Statewide Public Library Card in the nation. While other states have statewide library cards, no other actually has the participation of all their public libraries as we do here in Maryland.

DLDS is working with Scott Reinhart to order another million lenticular statewide library cards that will be distributed to each county applying the formula used for the last two orders. This should satisfy current local needs and build in time to find a more cost effective solution. In the meantime, I have asked Paula Isett to work with the Statewide Marketing Committee to develop a statewide logo that can be used on your local card for future orders. This will help us to maintain consistency at a much cheaper cost."

Currently reading: Off the grid homes by Lori Ryker; Tribal Art by Judith Miller

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